Nina Rogoff's Insights on Sharon Real Estate and More!: 5 Strategies for When Your House Isn't Selling

5 Strategies for When Your House Isn't Selling

5 Seller Strategies for When Your House Isn't Selling

5 Strategies for When Your House Isn't SellingGetting your home sold is a function of pricing it for what it's worth on the market. That worth is referred to as "market value". Buyers set the market value by what they will pay for a home. Your REALTOR will look at the prices of recently sold homes that are most like yours and present you with a suggested list price to attract buyers.

Sometimes, a seller has a particular number in their head or a certain amount they feel they need to recoup from the sale of their home. However, if those numbers do not represent market value, the house will not sell. 

Here are 5 Strategies for When Your House Isn't Selling. You may have to consider one or more of these strategies. Talk with your REALTOR who is best able to advise you.

1. Lower the Price: This is the strategy that will be fastest and most effective way to get an offer. Lower the list price to the right place in the market value range. Your REALTOR will help you see whether your house is in the high end or the low end of the market value range...or somewhere in between. If you are going to lower the price, make sure it is a significant enough of a decrease to get buyers' attention. Sellers who only agree to reduce the list price $1,000 at a time are guaranteeing that their homes will just sit on the market.

2. Make Repairs: Remember, market value is based on what your home offers buyers. Buyers will not pay for your deferred maintenance. If anything is broken or severely worn out, replace it or fix it. That means window panes, steps, fences, garage doors, appliances, etc. If you cannot make repairs, then you may have to go back to the first strategy and Lower the Price.

A fresh coat of paint breathes fresh life into your home3. Updates Key Features If you have very old wallpaper, you may want to consider stripping it and painting the rooms. A fresh coat of paint in a neutral color will breathe life into your house. If you have old kitchen cabinets, painting or refacing them can make a huge difference. A relatively inexpensive update can happen with new hardware including knobs, drawer pulls and even hinges. New linoleum tiles can be an affordable way to update a room that has old linoleum flooring. If the budget isn't there for a new toilet or vanity in the bathroom, maybe add a new light fixture, shower curtain or toilet seat!

4. Clean and Declutter: Make sure your home looks as good as it can. Clean out the gutters and get branches, pine needles or moss off the roof of your house and garage. Hire someone to powerwash the exterior and the porch. Include the windows and the screens covered with spider webs. You know that broken pile of "stuff" tucked behind the garage? Get rid of it! Make sure your lights have working bulbs. Throw out and give away as much as you can. If it's not moving with you, get it out of your house. You want your house to look as undecorated as possible. Yes, undecorated! We want the buyers to see the rooms and the space, not your personal decorating taste. 

Include items that a buyer may want5. Include Items That a Buyer May Want: A buyer will be very happy if you include a refrigerator, washing machine and dryer in the sale of the home...if they are relatively new and in good condition. Do you have a wall-mounted, big screen TV? A nice swingset or hot tub? Window air conditioners? Even a pest maintenance contract? These are items that will save a buyer a lot of money and may increase the desirability...and therefore, the value...of your home. 

A successful transaction means being receptive to reaching a deal that works for both the sellers and the buyers. One or more of these 5 strategies for when your house isn't selling may be key. Your REALTOR has the knowledge and expertise to guide you and help you get your home sold! 

If you, a family member or a friend are thinking about selling a home, please call Nina Rogoff, RE/MAX Executive Realty, 781-883-3764 and let her put her expertise to work for you!

Nina Rogoff RE/MAX Executive Realty 781-883-3764

 

 

 

Comment balloon 19 commentsNina Rogoff • December 03 2014 08:48PM

Comments

These are great tips . I hope home sellers will read this post.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 3 years ago

Great advice, Nina.  Love this.  You are so right...the price needs to reflect the value and it it's not selling there is almost always something amiss with the price/value equation.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 3 years ago

Thank you, Gita Bantwal ! I think it helps sellers to understand they're not backed into a corner with just one option.

Good morning, Debbie Gartner . I was thinking of you when I wrote the part about linoleum floor tiles! :)

 

Posted by Nina Rogoff, Selling Norfolk County Homes (RE/MAX Executive Realty) almost 3 years ago

Nina, Sellers should work with an agent who can give them good advice.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 3 years ago

Great advice for consumers Nina. If the price is right, the house WILL sell!

Posted by Donna Foerster, Metro Denver Real Estate Agent (HomeSmart Realty Group) almost 3 years ago

Donna Foerster  The sellers have to have faith in their REALTOR! It's hard for many to believe that pricing it right will result in a sale at the highest price that house can receive in the current market. As we know, houses that linger on the market get reduced and reduced dropping further away from what they could have sold for if priced correctly in the first place!

Posted by Nina Rogoff, Selling Norfolk County Homes (RE/MAX Executive Realty) almost 3 years ago

Great list and the most important one is price, price, price. Usually, if a house is priced too high, the market will speak to the seller by not getting any offers. Adjusting the price to follow the market is the best remedy!

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) almost 3 years ago

Good morning, Sheila and Larry! Unfortunately, once the price has been adjusted once or twice, I think it causes buyers to see whether it will go even lower.  

Posted by Nina Rogoff, Selling Norfolk County Homes (RE/MAX Executive Realty) almost 3 years ago

Nina, sometimes the seller is really not ready to sell and won't do any of those things & they neither will lower the price to what it should be...patience & waiting a couple of years is what I have told many!  great tips.

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) almost 3 years ago

It's true Ginny Gorman . There are some sellers who just find themselves unable to accept the market value of their home. If that's the case, the best thing is to wait until they're ready...or until the market value increases.

Posted by Nina Rogoff, Selling Norfolk County Homes (RE/MAX Executive Realty) almost 3 years ago

EXCELLENT advice.  Of course, doing all those things PRIOR to listing is the ideal!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 3 years ago

Sharon Tara I hope that writing posts and providing this kind of information will help homeowners better understand the process of listing their homes for sale.

Posted by Nina Rogoff, Selling Norfolk County Homes (RE/MAX Executive Realty) almost 3 years ago

I'm sure the posts are helpful....we just need to keep writing them!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 3 years ago

This is a great post Nina Rogoff and should have been featured. I will plan to reblog it. Thanks.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) almost 3 years ago

Nina

These are tried and true strategies that sellers need to follow if their home is not selling, although obviously it's best to do these before you get on the market. And even if the house looks great,  the wrong price will not yeidl the desired result.

An excellent piece that all seller should review and take to heart.

Jeff

Posted by Jeff Dowler, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) almost 3 years ago

Thank you, Debbie Reynolds for your comments and the re-blog! I appreciate it!

Hi, Jeff Dowler CRS ...I agree, 100%! If a house is listed at the wrong price it won't sell until the price is lowered to market value range...no matter how many wonderful features!

Posted by Nina Rogoff, Selling Norfolk County Homes (RE/MAX Executive Realty) almost 3 years ago

Sometimes it is something that is easily fixed like mentioned above..like cleaning and getting rid of the "stuff!"

Posted by Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC, ... a small office, delivering big service! (Waters Realty of Brevard, LLC) over 1 year ago

Hi Nina,
These are good tips.  I'd probably put clean and declutter closer to the top, although I'm sure you don't have them listed in any particularly order.  I saw this over on Debbie Reynolds reblog.   Thanks for the post.  

Posted by Carol Williams, "Customized Mentoring & Marketing Services" (U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.) over 1 year ago

This is excellent advice for home sellers. I will schedule a reblog.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) over 1 year ago

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