Nina Rogoff's Insights on Sharon Real Estate and More!

Sell Your Home in Sharon MA - Desperate Measures Are Not Necessary

Sell Your Home in Sharon MA - Desperate Measures Are Not Necessary

On Monday, The Wall Street Journal printed an article by Amy Hoak titled, "Desperate Times, Desperate Measures". The article outlined some unusual, and sometimes humorous, strategies that brokers around the country are using to try to sell homes. These techniques to attract more buyers include:

Hosting an art exhibit in a vacated home. The idea is to get sellers to walk through the home more slowly than they would in an otherwise empty house.

  • Serve chocolate-covered strawberries at open houses. If you're known as the "sweet house" you'll attract more people...and word of mouth may sell your house.
  • Have the sellers write a personal letter about the lifestyle and experiences they've had while living in the home. By describing a lifestyle, you convey to a buyer that they will live a happy life in this house, too.
  • Throw a theme party at the open house related to a holiday or season.

Santa Clause

  • Provide a Santa Claus at an open house so parents not only view the house, but get a photo of their kids with Santa, and can avoid the lines at the mall.

You don't need to take these kinds of desperate measures to sell your home in Sharon MA. The best advice I can give sellers is to get your home in the best possible condition by making necessary repairs, de-cluttering, staging your home to show it's features to perspective buyers and...most importantly, price it according to its market value.

If you are thinking of selling your home in Sharon MA, please call Nina Rogoff at 781-883-3764 for a free market analysis. A market analysis is the first step to take when you are considering selling your home. It will give you the information to better understand your home's value in today's market. With my guidance and expertise we'll sell your home in Sharon MA without any desperate measures!

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64 commentsNina Rogoff • December 15 2010 12:45PM

Comments

You're right Nina...people can come up with lots of gimmicks to attract people in but if it's not priced right or show ready all the rest is a waste of time in my estimation...

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate) about 4 years ago

That is good advice.  Gimmicks are a waste and distract from the true objective.

Posted by Debbie Gartner, The Flooring Girl - Westchester hardwood flooring (Floor Coverings International - Westchester NY & Stamford CT) about 4 years ago

I don't doubt that the brokers who used these ideas were able to sell these houses. I just believe that the best way to attract buyers is to price the house "right" and, as you say Ginny, have it be show ready.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Nina...that is great advice.  There are buyers out there.  And I see so many homes that I think would have more appeal if they followed this kind of advice about staging and price.  Of course we all try to tell our clients to look beyond the clutter or furniture...but the truth is that some people have difficulty visualizing that.

Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - www.BuyersBrokersOnly.com) about 4 years ago

Hi Nina~  I like your idea about having Santa there to take pictures!

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) about 4 years ago

Nina....congratulations on the feature....the chocolate covered strawberries look great....I'll have to think about that one...

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) about 4 years ago

Thanks for the time to post this today.  I enjoyed the read.

Patricia/Seacoast Nh & ME

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) about 4 years ago

You're right, Christine...I think most buyers have trouble seeing the shape and possibilities in rooms that are filled with clutter, dirty or in disrepair. Sellers really do themselves an injustice not to do as much as they can to make their house sparkle.

 

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Vickie, the Santa idea was written about in The Wall Street Journal article by Amy Hoak. It came from Michelle Carr-Crowe, a San Jose real estate agent who has been doing that for the past few years.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Thank you, Barbara! Chocolate covered strawberries are delicious but I wouldn't want to see strawberry stains all over someone's beige carpeting or white furniture, for instance!

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

I'm with Debbie (#2). There's no reason we need to turn real estate into a clown act.

Posted by Cynthia Larsen, Independent Broker Serving Sonoma County, CA (Safe Haven Realty) about 4 years ago

Cynthia...our time and money has to be carefully spent. Houses sell when they're properly priced and presented.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

You are right!  No matter how much you do to get people in the door if it's not priced right, it won't sell.  Aren't there some great statistics out there as to how many homes actually get sold from doing an open house?! 

Posted by Pamela Stangler, Florida Keys (Coldwell Banker Schmitt) about 4 years ago

Nina,

I don't put much stock into advice from people who don't actually practice real estate. Thankfully, those parlor tricks are only a small part of the business.

Rich

Posted by Richard Iarossi, Crofton MD Real Estate, Annapolis MD Real Estate (Coldwell Banker Residential Brokerage) about 4 years ago

Pamela...there probably are some stats, but I have to say I have sold listings at open houses. No gimmicks, but because the sellers listened to my recommendations about pricing, and presentation.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Hi, Rich, those "tips" take time and money, something I don't like to part with unless I know they will bring the results I want to achieve. Thanks for commenting!

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

I guess the extent of shelling out money to spruce up a home will depend on the price range. Thanks for sharing those tips.

 

Jane Pacheco

Posted by Jane Pacheco (Pacheco Realty & Financial Services) about 4 years ago

These sound like good gimmicks to ensure better attendance for an open house.  But as we all know, open houses do more to give us buyer leads than to sell the property.  Did this writer have any supporting statistics?

Posted by Jim Wire (Chase International South Tahoe Realty) about 4 years ago

I suppose these would get more people through the home, and exposure is important, but it comes down to price and condition.

Posted by Christine Donovan, Broker/Attorney 800-610-7253 DRE01267479 - Costa M (Donovan Blatt Realty) about 4 years ago

I can't believe anyone would take most of those tips seriously!  I completely agree that a home in excellent condition with a realistic price is the ticket to a fast sale.

Posted by Jo Potvin, Home Staging Cincinnati - Design To Market (Design To Market LLC) about 4 years ago

Most of my sellers would not be crazy about these ideas, because it would reflect on them. I think we have to be creative and careful not to label the house. Although, the chocolate covered strawberries are not a bad idea yummmm

Posted by Dawn Maloney, 330-990-4236 Hudson Stow Cuyahoga Falls Silver Lak (RE/MAX Haven - Northeast Ohio Real Estate Specialist) about 4 years ago

The last thing I would do if I was "desperate" to sell a house is hold it open and having Santa Claus or art at the house to increase attendence is even dumber.  These are agents who either don't know what they are doing or are being dishonest with their clients about why they do open houses. 

Posted by David James (ReMax Real Estate Services Columbia South Carolina) about 4 years ago

Some of those gimmicks sound embarrassing.  I agree with you.  The seller needs to spend the time and effort to get the property in the best possible selling shape.  THAT'S what sells houses!

Posted by Richard Strahm, Lansdale and North Penn Real Estate (RE/MAX Realty Group - Lansdale, PA) about 4 years ago

Nina:

If the home is not priced correctly, cleaned and staged well no amount of parties or Santa Claus special guests will be effective. It is more important to do the basics and do them well.

 

Posted by Claudette Millette, Buyer, Broker - Metrowest Mass (The Buyers' Counsel) about 4 years ago

Nina-I like your no-nonsense appraoch. Selling someone's is a challenge for a Realtor. Byt the challenge shuold center around an approriate presentation. Living in Milton and having a real estate law office in Braintree, I beive I knowour market. Gimmiscks are not the answer.

Elliott Topkins

Catch my weely posts in the Milton TIMES

Posted by Elliott S. Topkins, Massachusetts Real Estate and Title Atty (Topkins & Bevans-etopkins@topbev.com) about 4 years ago

Will those gimmicks sell the house: No, probably not....Will it give the agent a reputation of being creative and be remembered: Yes and why not!! 

I forget about agents usually immediately when I go to open houses unless they do something "special" and that can be a good thing. Of course it is a given that the home has to be also staged and in great condition....I like some of those ideas a lot...thanks for sharing, Nina and happy holidays!

Posted by Gina NUGENT, Gina Nugent (Seiss Real Estate) about 4 years ago

Very simple. . get an appraisal and if the value is there for you to be ok selling it. . do it

Otherwise, don't use the time of an unsuspecting Realtor trying to help you "test" the market.

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) about 4 years ago

I agree with you.  Get the house in as good of condition as possible and price it right.  That will sell the property before chocolate covered strawberries.

I agree to being part of those who try to attract more people to my open houses by offering wine and cheese at sunset, or have it catered by a new hot restaurant in town.  It gets people through the door.  But, ultimately, they're looking at the house and nothing will cover up a lot of disrepair or negligence.

Thank you for the post.

Posted by Kimberly A Norgard (Devlin McNiff Halstead Real Estate) about 4 years ago

In this market it's all about price and beauty. NW Wisconsin is primarily a second home and recreation property market, and open houses tend not to be an effective marketing tool here. Even so, gimmicks don't sell the property.

Posted by Jean Hedren, NW Wisconsin Homes for Sale (Edina Realty, Inc.) about 4 years ago

Nina,

Your practical advise on how to sell the home is on the money. The other ideas are cute, but cute does not sell a home in this market. I think you nailed it with that last paragraph. Congrats on the feature by the way.

-Brent

Posted by Brent & Deb Wells, Your Collin County Realtors (RE/MAX Four Corners) about 4 years ago

Nina, your advices tops the list of gimmicks, but the Santa idea has got the #2 spot.

Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (Keller Williams Realty) about 4 years ago

Nina, I have heard about those personal experience letters with short sales but for a general house sale I agree it does sound like desperation and not needed.

Blog Award

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 4 years ago

I agree desperate and silly. So, I if you throw in Santa and a few chocolate strawberries buyers will overpay for a home. Price it right. Stage it right and it will sell.

Posted by Scott Petersen (Client First, Realtors - Canton, MI) about 4 years ago

If an agent has to resort to gimmicks in lieu of market pricing and proper marketing to sell a house, they don't know what they're doing, are spending unnecessary cash and are not serving their clients well. Worst of all, they diminish the professional image that Realtors struggle so hard to build and maintain. We are educated and experienced experts, not circus performers. In the process, we appear desperate which only feeds public perception that we will work for peanuts.

Tod Hunt, Broker  The Atlas Group  Medford, OR 

Posted by Tod Hunt, ABR - Rogue Valley Real Estate (Home Quest Realty) about 4 years ago

A waste of time, money, and effort is what these gimmicks sound like. Sticking to traditional marketing techniques sounds like a plan to me...

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) about 4 years ago

Can't believe I'm so late to the party here, Nina.  Well deserved feature...and I have to laugh when I think of all the "art exhibit" showings, etc, that agents will concoct to drive traffic (outside of pricing it properly).  When agents do that, it's really all about them and not the client.  Granted, it's creative and may attract some neighbors interest, but if you have to spend a fortune and the place doesn't sell without a proper price, then what are you really advertising?

Posted by David Ames, San Francisco (Zephyr Real Estate, San Francisco) about 4 years ago

Jane...yes, the amount of money you spend to make some repairs and/or upgrades to your home can increase the market value of the home. Thanks for commenting!

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Hi, Jim...various brokers were named in this article as using these techniques with success. Thank you for commenting.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Hi, Jim...various brokers were named in this article as using these techniques with success. Thank you for commenting.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Absolutely, Christine! I agree.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Jo...well, apparently the brokers in the article have had success with these techniques. I agree with you though, and think pricing and condition are the most important factors in selling a home.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Dawn, the chocolate covered strawberries do sound good! I'd much rather share some with my clients at closing than at an open house. :)

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Hi, David...I guess these brokers felt that in their markets, or with their particular property they needed to do something to draw attention to it. They all said they had had success using these techniques.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Richard...absolutely! Thank you for your comments.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Claudette...agreed...the basics, done well, are what make houses sell!

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Thank you for your comments, Elliott. It can be a challenge if the seller, who hires us for our expertise, does not choose to listen to our recommendations.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Gina, thank you for your comments. I agree...those agents are probably remembered for their creativity and that may bring them other listings. If they stage and price the houses to sell quickly then they'll be in big demand.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Fernando, that you for reading and commenting!

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Kimberly, yes, there are some creative ideas and nice touches to add to an open house. Nothing wrong at all with these. Price and condition will determine how quickly it will sell and at what price.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Jean, you make an interesting point about open houses in your particular market. I imagine people are much more interesting in the property and setting...as well as price, and condition.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Brent, thank you very much for the good wishes, and for reading the post!

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Hi, Charita! Thanks for reading...hope you are doing well and enjoying your holiday preparations!

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Gary...I think if a buyer loves the house and writes an offer, then they may enjoy reading a letter from the seller. Otherwise, I don't think it does much for most buyers, either.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Scott...agreed! The chocolate-strawberries sound terrific, but I would worry too much about the potential mess! :)

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Tod, although the brokers mentioned in the article all said they had success with these techniques, almost everyone who commented here felt these were unnecessary, and perhaps a waste of time and money as you said. Thanks for reading!

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Hi, William...in my market, I think some of these techniques might even distract buyers from looking at the house. They'd all be clustered in the kitchen eating the food! :)

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

David,,,never too late to post your comment. I appreciate it. I agree, it would be pretty difficult to explain to a client if you spent time and money organizing some "event" at a house and then didn't sell it.

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) about 4 years ago

Nina, You nailed the subject with this post. Congratulations on a very worthy featured blog.

I will say it another thousand times, 'there are only two key factors in the sale of a home, PRICE and PROMOTION'.

No need to reinvent the wheel with gimmicks.

Posted by Charles Edwards Bentonville, AR REALTOR, Bentonville Real Estate Agent and Broker (Coldwell Banker Harris McHaney & Faucette 479-253-3796 ) almost 4 years ago

Thank you, Charles!

Posted by Nina Rogoff, Your Hometown Realtor in Sharon MA (RE/MAX Executive Realty) almost 4 years ago

What the hell does the Wall Street Journal know about selling homes in Houston Texas? They have no idea about local best practices.

These ideas are so unrealistic, belive me. 80% of marketing is PRICE. Chocolate covered fruit and paintings will not sell a house 90% of the time. So silly.

Posted by Greg Nino, Houston, Texas (RE/MAX Compass, formerly RE/MAX WHP) almost 4 years ago

Nina--Really great post and much deserved feature!  Charles reblog sent me here.  I was actually very impressed with the creativity of these agents to get people into their open houses.  However if they get 20 people through because Santa is there, the seller will expect 20 people through at each open house.  False expectations!!

Posted by Pat Haddad, Carmel IN Real Estate Expert (Keller Williams Indianapolis Metro NE) almost 4 years ago

Well done Nina... I agree. Don't muddy the waters with a bunch of frivolity. Sometimes, humor is very appropriate, but when it or any gimmick are used purely as a 'tactic' it turns me away. Congrats on a well deserved feature!

Posted by Rene Fabre, New Media Marketing (First American Title) almost 4 years ago

The home is going to sell for what it is, not what the gimmick is.  While it is creative in its essence, I really don't think people will stumble from art gallery enthusiast to home buyer.  That said, some listing agents create interesting niches.  Great post.

Posted by Alex Morris - Austin Real Estate Agent almost 4 years ago

One thing that WILL help sell a home is to de-clutter and make all those small repairs that have been ignored for so long! As for parties and chocolate covered strawberries, I don't think that is going to help sell the place.

Posted by Barbara-Jo Roberts Berberi & Corinna Birgit Cromartie, Palm Harbor & Dunedin FL Residential Real Estate (Charles Rutenberg Realty) almost 4 years ago

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